International law and diplomacy are two essential aspects of the globalized world, especially for companies that operate across borders and markets. In this article, we will explore why it is important for companies to care about international law in their strategy of their investment, and how they can get benefits from dealing with it.

International law is the set of rules and principles that govern the relations and interactions among states, international organizations, and other actors in the international arena. It covers a wide range of issues, such as human rights, trade, security, environment, and dispute resolution. International law provides a framework for cooperation and coordination among different actors, as well as a mechanism for resolving conflicts and ensuring accountability.

Diplomacy is the practice of conducting negotiations and communication between representatives of different states or entities, with the aim of advancing their interests and achieving their goals. Diplomacy involves the use of various tools and methods, such as dialogue, persuasion, compromise, sanctions, and incentives. Diplomacy can help to build trust and mutual understanding, as well as to prevent or manage crises and conflicts.

Why is it important for companies to care about international law in their strategy of their investment? There are several reasons:

- First, international law can affect the legal environment and the regulatory framework in which companies operate. For example, international trade agreements can determine the tariffs, quotas, standards, and rules that apply to the goods and services that companies export or import. International investment treaties can protect the rights and interests of foreign investors against expropriation, discrimination, or unfair treatment by host states. International environmental agreements can impose obligations and restrictions on the emissions, waste, or resource use of companies. Companies need to be aware of these international legal instruments and comply with them in order to avoid legal risks and liabilities.

- Second, international law can create opportunities and advantages for companies that engage with it. For example, international arbitration can offer a fast, efficient, and neutral way of resolving disputes that arise from cross-border transactions or contracts. International human rights standards can enhance the reputation and social responsibility of companies that respect them. International development cooperation can open new markets and partnerships for companies that contribute to them. Companies can leverage these international legal mechanisms and instruments to gain competitive edge and increase their profitability.

- Third, international law can shape the expectations and demands of various stakeholders that companies interact with. For example, international organizations can monitor and evaluate the performance and compliance of companies with regard to international norms and standards. International civil society can advocate and campaign for the promotion and protection of human rights, environmental sustainability, or social justice by companies. International media can expose and criticize the violations or abuses committed by companies in relation to international law. Companies need to be responsive and accountable to these international actors and audiences in order to maintain their legitimacy and credibility.

How can companies get benefits from dealing with international law? There are several ways:

- First, companies can adopt a proactive and strategic approach to international law. This means that companies should not only comply with the existing international legal obligations and requirements, but also anticipate and influence the future development and evolution of international law. Companies can do this by participating in the formulation and negotiation of new international legal instruments or initiatives that affect their interests or activities. Companies can also do this by engaging in dialogue and consultation with relevant international actors or institutions that shape or implement international law.

- Second, companies can develop a comprehensive and integrated understanding of international law. This means that companies should not only focus on the specific aspects or areas of international law that directly relate to their operations or sectors, but also consider the broader context and implications of international law for their business environment and objectives. Companies can do this by conducting regular assessments and analyses of the opportunities and challenges posed by international law for their markets, products, services, or investments. Companies can also do this by fostering a culture of learning and innovation that encourages their employees, managers, or leaders to acquire knowledge and skills on international law.

- Third, companies can establish a constructive and collaborative relationship with international law. This means that companies should not only respect and abide by the principles and values of international law, but also contribute to their advancement and realization. Companies can do this by adopting best practices and standards that reflect or exceed the expectations of international law in terms of quality, ethics, or sustainability. Companies can also do this by supporting initiatives or projects that promote or enhance the effectiveness or impact of international law in addressing global issues or challenges.